Reporting Manager: Cricket Account

Reporting Manager: Cricket Account

Location: Mumbai (Hybrid)
Type: Full-Time

At Red Lantern, data is more than numbers on a dashboard.

It’s how we understand audiences, measure impact and turn performance into smarter decisions that drive growth.

We’re looking for a Reporting Manager to join our team in Mumbai, someone who can see beyond the metrics, identify the stories behind the data and translate performance into meaningful insights that shape how our clients connect with fans.

Working across a leading cricket account, this role sits at the intersection of analytics, content and strategy. From tracking live tournament performance to identifying longer-term audience trends, you’ll play a key role in ensuring our creative and strategic decisions are informed by data, insight and a clear understanding of what drives engagement.

What you’ll be doing

Turn data into meaningful insights

• Track and analyse performance across social media platforms, including reach, impressions, video views, engagement, engagement rates and audience growth
• Identify trends in content performance, audience behaviour and engagement patterns
• Analyse which formats, topics, players and teams resonate most strongly with audiences
• Translate performance data into clear, actionable recommendations that inform content planning and strategy

Drive reporting and performance measurement

• Lead the preparation and delivery of daily, weekly, monthly and campaign-specific performance reports
• Monitor performance across Instagram, Facebook, X, YouTube and other relevant digital platforms
• Develop comprehensive reporting around cricket matches, bilateral series, ICC tournaments, domestic competitions and major sporting moments
• Ensure reporting is accurate, consistent and delivered within agreed timelines

Identify opportunities for growth

• Monitor competitor activity and benchmark performance against relevant cricket properties and sports accounts
• Identify emerging content trends, audience interests and opportunities to strengthen engagement
• Evaluate campaign and content performance to understand what is working and where improvements can be made
• Contribute performance-led recommendations that support stronger audience growth and content effectiveness

Build smarter reporting processes

• Develop and maintain dashboards, performance trackers and reporting frameworks
• Identify opportunities to streamline and automate reporting processes
• Maintain data accuracy and consistency across reports, presentations and performance reviews
• Help establish clear, reliable reporting processes that support both day-to-day delivery and longer-term analysis

Connect insights with creative thinking

• Work closely with content, creative, ORM and client servicing teams to share findings and recommendations
• Present performance results and insights to internal stakeholders and clients
• Translate complex data into clear narratives that make findings accessible and actionable
• Help ensure audience insights inform future creative decisions, content formats and campaign planning

What you bring

Strong analytical and reporting experience

• 2–4 years of experience in social media analytics, digital reporting, performance marketing or a similar role
• Strong understanding of social media metrics, platform analytics and performance measurement
• Confidence working with large datasets and identifying meaningful patterns and trends
• Experience developing performance reports, dashboards and client-facing presentations

Technical confidence

• Strong proficiency in Microsoft Excel and PowerPoint
• Experience using native analytics tools across major social media platforms
• Familiarity with Looker Studio, Power BI or similar data visualisation tools would be an advantage
• An interest in improving reporting efficiency through dashboards, automation and smarter workflows

An understanding of cricket and digital audiences

• Good knowledge of cricket, major tournaments and the wider sporting landscape
• Understanding of how sporting moments, player narratives and fan behaviour influence digital engagement
• An interest in the evolving relationship between sport, content and audience growth

The ability to communicate insights

• Strong presentation and communication skills
• Ability to simplify complex data and turn findings into clear, meaningful recommendations
• Confidence presenting results and discussing performance with internal teams and clients
• A collaborative approach to working across creative, content and strategy functions

The ability to execute

• Excellent attention to detail and a commitment to data accuracy
• Strong organisational and time management skills
• Comfortable managing multiple reporting requirements and deadlines
• Ability to work at pace during live tournaments and major cricketing events
• Proactive, curious and confident taking ownership of reporting deliverables

The details

• Location: Mumbai (Hybrid)
• Contract: Full-Time
• Experience: 2–4 years
• Start Date: Immediate
• Email: vaisakh@redlanterndigitalmedia.com and aman@redlanterndigitalmedia.com

Why Red Lantern?

We’re a global growth partner working across sport and entertainment, helping brands unlock fan growth, cultural relevance and commercial opportunity.

Our teams are embedded across key markets, combining local expertise with global scale to create work that connects with audiences and delivers lasting impact.

If you’re someone who sees data as more than a measure of performance, and wants to use insight to shape how global sport connects with audiences, we’d love to hear from you.