Fostering relationships with an international audience
First and foremost, our business is about international audience growth. But once audience is established, the art of fostering direct relationships with consumers is paramount, and a sound direct-to-consumer (DTC) strategy sits at the heart of it.
A DTC approach allows rights-holders to drive revenue from operated channels, while connecting directly with their audience to provide a more personalised and responsive service. This direct line not only enhances customer satisfaction through tailored experiences and communications but also affords brands a wealth of data. They can track preferences, purchasing habits, and feedback in real-time, enabling them to adapt quickly and build a rapport that resonates on a personal level with each individual fan.
Unique digital products that build connection
Digital products are the lifeblood of contemporary relationships between IPs and their fans. These products, be they apps, software, or online services, offer convenience and added value that enrich the customer’s lifestyle or work. They are the touchpoints through which customers interact with the brand on a daily basis, and as such, they are crucial in establishing a persistent presence in the customer’s digital space. By ensuring these products are user-friendly, accessible, and reliable, a brand can secure a prominent place in the market and in the minds of users, as well as growing valuable marketing databases.
The retail opportunity
Ecommerce is the digital marketplace where the strength of digital relationships is often tested and displayed. It’s not merely an online store; it’s a comprehensive experience that encompasses the moment a fan lands on the page to the post-purchase follow-up.
Effective ecommerce strategies involve seamless navigation, personalised recommendations, secure and swift transaction processes, and after-sales support. It’s a holistic approach that not only facilitates the exchange of goods but also cements a relationship built on trust, convenience, and satisfaction. Some of our priority markets, for example China, offer unique live-streaming retail models which we believe are far in advance of current western models.
Unlocking Insights Through Market Research
Market research in complicated and unique markets can be challenging, often obscured by unreliable or opaque data. Our expertise lies in cutting through this noise to uncover real, actionable insights. We provide relevant data sets, conduct surveys, and organize focus groups to gather authentic information.
Leveraging advanced modeling techniques and AI, we deliver insights that are not only accurate but also strategically valuable. These insights become the foundation upon which you can build effective strategies tailored to your specific market needs.