ジーザスのディッピン・ダンス

Successful viral content featuring Gabriel Jesus’ humorous dance, amplified by a popular Thai influencer’s viral song. The song, with lyrics translating to “How do you eat it? Just dip in the sauce!”, perfectly matched Gabriel’s dipping dance moves, creating a playful and highly shareable moment. 

This clever use of local music and influencer culture allowed us to tap into TikTok’s growing power as a platform for localised content, where music plays a central role in engaging diverse audiences.

The video quickly gained traction, going viral across social media, fueled by a combination of the influencer’s music, storytelling, and Jesus’ dance.Organic influencer amplification captured the attention of fans, leading to significant earned media and engagement.

By leveraging a tactical use of influencer-originated music, we were able to blend local cultural trends with football’s global appeal, sparking widespread participation and storytelling across social channels. 

It demonstrated how influencer music, paired with an authentic and relatable moment, can create viral content that not only entertains but also connects with audiences on a local level. This earned media success showcased the power of combining influencer marketing, music, and viral content to maximise impact.