フラムファン×インド
チェンナイ出身の長年のフルハムファンであるランジャンのユニークなストーリーとクラブへの情熱は、フルハムとプレミアリーグとの感動的なコラボレーションにつながった。Ranjan, a dedicated Fulham fan from Chennai, had supported the club for over a decade. His unique story, as a non-top six club supporter in India, caught our attention.
We reached out to Ranjan to learn more about his passion for Fulham and the Premier League, filming his story in Chennai. Fulham sent him an official jersey, adding authenticity to the shoot.
Ranjan’s story was published on October 15, 2023, in collaboration with Fulham and the Premier League’s global account. The response from Indian and international fans was overwhelmingly positive, with many urging us to bring him to the UK. The Premier League and Fulham decided to make this dream come true.
We divided the project into two parts: Part 1 – The Surprise, and Part 2 – The Visit to Fulham. The team traveled to Chennai for a new shoot, arranging for Tom Cairney, Ranjan’s favourite player, to deliver the surprise message. During the mock shoot, Tom Cairney called Ranjan to announce that Fulham and the Premier League were flying him to the UK.
After the surprise, we planned content for Ranjan’s UK trip. In the UK, Ranjan met the players, created content with them, and captured the matchday experience and training ground visit. The videos achieved almost 6m views and 231k engagements.