全豪オープン2024 - 李娜×鄭琴文 コンテンツ

At the Australian Open 2024 (AO24), we captured a memorable and emotionally charged moment when Chinese tennis legend Li Na, celebrating the tenth anniversary of her historic Australian Open victory, met with rising star Zheng Qinwen. 

This meeting, which symbolically brought together two generations of Chinese tennis talent, quickly became one of the tournament’s most talked-about off-court highlights.

Our team expertly documented this encounter, producing a compelling video that resonated deeply with fans on AO China’s social media platforms and across the wider Chinese internet. 

The video, along with interviews with both Li Na and Zheng Qinwen, offered a powerful storytelling moment that bridged the past and future of Chinese tennis. We also created bespoke graphics celebrating Zheng Qinwen’s remarkable performance, which marked the best showing by a Chinese player in a Grand Slam since Li Na’s era.

The content we produced not only went viral, garnering widespread attention and engagement, but also significantly boosted earned media, making it one of the most impactful global highlights of AO24. 

This initiative deepened the Australian Open’s connection with its Chinese audience, reinforcing the tournament’s relevance and emotional resonance within this key market.