The PGA TOUR

Our work with the PGA TOUR in South Korea and Japan is part of expanding golf’s presence in these significant markets. Recognising the deep passion for golf and the rising, as well as established, talent in these regions, we developed tailored strategies that resonate with local audiences, leveraging our expertise in channel management, content creation, and promotion of local players.

In South Korea, we focused on capturing the unique enthusiasm of Korean fans by highlighting emerging local golf talents alongside international stars. Operating PGA TOUR’s social media channels, we delivered engaging, culturally relevant content that showcased these players. Our on-site content capture during key events allowed us to bring the excitement of the PGA TOUR directly to fans, enhancing their connection to both the sport and their national athletes.

In Japan, we adopted a similar approach, with a keen focus on the distinctive preferences of Japanese audiences and the promotion of homegrown golf stars. By producing branded content that speaks to the values and traditions of Japanese golf culture, we successfully strengthened the PGA TOUR’s brand presence.

Highlighting local talent has not only increased visibility but also deepened engagement, fostering a dedicated fan base.Through strategic channel management and localised content, the PGA TOUR is playing a leading force in golf’s growth across South Korea and Japan, contributing to the sport’s expanding global footprint.