Premier League x Village Super League

Our collaboration with the Chinese Village Super League, developed for the Premier League, exemplifies logical cultural marketing and a deep commitment to the Chinese market. This partnership highlighted the mutual passion for football shared by both leagues, demonstrating the Premier League’s genuine interest in supporting and growing grassroots football in China.

The collaboration involved an extension of the Premier League’s Premier Skills initiative, focusing on a four-day program dedicated to training grassroots football coaches and enhancing football education at the community level. By working closely with the Chinese Village Super League, we aimed to empower local coaches and elevate the standard of grassroots football across the region.

This initiative and its associated content not only fostered football development but also generated significant positive online sentiment and widespread national media coverage. The partnership was further strengthened by content featuring Premier League stars sending their best wishes to the Village Super League players, creating a strong emotional connection between the two leagues and their respective fan bases.

Through this collaboration, we successfully showcased the Premier League’s commitment to nurturing football talent in China, while also building a bridge between the global and local football communities, enhancing the Premier League’s presence and reputation in a key growth market.