Kylian Mbappe x Red

Our partnership with Kylian Mbappe for China has been characterised by innovation, cementing his status as one of the world’s most iconic players. We have strategically emphasised his exceptional performance on the field and his influence in the fashion world, creating a comprehensive and engaging brand narrative.

The key initiative was the launch of Kylian Mbappe’s profile on the Chinese platform Red. This direct partnership between Kylian and Red has been pivotal in unlocking the Chinese market, allowing him to reach and engage millions of new fans. Our activation strategy focused on curating unique content tailored for Red’s audience, combining performance highlights, personal stories, and fashion-forward posts.

By leveraging innovative content and activation methods, we have effectively showcased Mbappe’s athletic prowess and distinctive style, appealing to a diverse and global audience. Our approach included bespoke content creation, ensuring that every piece resonated with fans and reinforced Mbappe’s multifaceted persona.

Through these efforts, we have not only expanded Kylian Mbappe’s global influence but also set a new benchmark for athlete branding. Our innovative strategies and direct activations have solidified his presence in the Chinese market, highlighting the power of integrating sports, fashion, and digital platforms in building a world-renowned brand.