Formula 1

Our work with F1 in China has been instrumental in revitalising the motorsport’s presence, particularly with the return of the China GP after the Covid pandemic. By managing F1’s social media channels in China, we have strategically enhanced its digital footprint, engaging a rapidly growing younger audience with innovative and exciting content.

On the ground, our support during the China GP is crucial. We coordinate with influencers and creators, leveraging their reach to amplify the event’s buzz and connect with a broader demographic. These collaborations bring unique perspectives and behind-the-scenes insights, making the event more relatable and engaging for fans.

Establishing platform partnerships has been a key element of our strategy. By partnering with leading Chinese social media platforms, we ensured that F1’s content was widely accessible and highly engaging. This approach not only boosted visibility but also fostered a vibrant online community around F1.

Our efforts have significantly contributed to the growth of F1’s younger audience in China. Through innovative content strategies and dynamic on-ground support, we have positioned F1 as a leading sports rights-holder in the region, delivering a thrilling and immersive experience for fans. This comprehensive approach has revitalised F1’s perception in China, setting the stage for continued growth and engagement.