ESPN

Our partnership with ESPN in China has been a pioneering endeavour, aimed at unlocking the full value of their broadcasting rights through innovative social media strategies. As a leading broadcaster, ESPN sought to deepen its connection with Chinese audiences, and we played a crucial role in achieving this goal.

We began by understanding the unique thinking and preferences of Chinese fans, allowing us to tailor content that resonated deeply with this audience. By leveraging storytelling techniques, we crafted compelling narratives around ESPN’s sports coverage, creating an approach that set a new standard in the region.

Our strategy included the development of unique content formats and series specifically designed for Chinese social media platforms. These formats ranged from behind-the-scenes footage to interactive fan experiences, ensuring a diverse and engaging content mix. 

This approach not only increased fan engagement but also enhanced the overall viewing experience. Through these innovative content strategies, we were able to drive significant ROI for ESPN. 

By effectively utilising social media to amplify their broadcasting rights, we expanded their reach and solidified their presence in the Chinese market. Our collaboration has demonstrated the power of tailored storytelling and unique content in unlocking new value and driving growth for broadcasters in international markets.