Some of our clients
Our Services
What we do
Red Lantern empowers rights-holders to grow their audience and revenue in priority and emerging markets. Through innovative storytelling, strategic partnerships, and unique fan experiences, we create lasting relationships. Our expertise ensures that your brand not only reaches but deeply resonates with global audiences, driving sustainable growth and success.
Storytelling
We understand the importance of content in driving growth and engagement. Our approach is grounded in the belief that ‘Content is King,’ and we deliver this through our expert in-market content teams.
Specialising in creating and distributing both short-form and long-form creative content, we ensure that everything we produce is localised and culturally relevant, adhering to the layers of localisation necessary for each unique market.
Partnerships
Our approach to partnerships is strategic and tailored, focusing on creating tactical alliances that amplify reach and impact.
We specialise in forging media partnerships with local platforms and publishers, maximising the potential of earned media. Our expertise lies in crafting brand collaborations that not only resonate with target audiences but also create substantial media value.
In the realm of commercial partnerships, we leverage our insights and networks to establish relationships that drive mutual growth and success. Our commitment is to navigate and broker partnerships that align with our clients’ goals and deliver measurable results.
Experiences
There is a community thirst for in-real-life events and activations, especially in the post-COVID era. We excel in curating unique events, fostering memorable engagements that resonate deeply with audiences.
Our strategy includes both large-scale, group-oriented events and more intimate, one-to-one interactions, all tailored to the specific preferences of local markets and the fans within them.
Whether it’s a grand, immersive, commercial partner-led experience or a personal, direct engagement, our goal is to create moments that leave lasting impressions and forge stronger connections between brands and their audiences.
Relationships
We focus on evolving top of funnel audiences into engaged communities, and ultimately customers. This involves connecting these audiences with a variety of owned products, including websites, apps, memberships, and e-commerce platforms.
Our strategy emphasises the optimization of these products for international markets, aiming to maximise direct-to-consumer (DTC) revenue. Central to our approach is the establishment and nurturing of first-party, direct fan relationships, creating a loyal and active user base. This fosters deeper engagement, enhances brand loyalty, and ultimately drives revenue growth.