Our Services

What we do

Red Lantern empowers rights-holders to grow their audience and revenue in priority and emerging markets. Through innovative storytelling, strategic partnerships, and unique fan experiences, we create lasting relationships. Our expertise ensures that your brand not only reaches but deeply resonates with global audiences, driving sustainable growth and success.

Storytelling
Partnerships
Experiences
Relationships

Storytelling

We understand the importance of content in driving growth and engagement. Our approach is grounded in the belief that ‘Content is King,’ and we deliver this through our expert in-market content teams.

Specialising in creating and distributing both short-form and long-form creative content, we ensure that everything we produce is localised and culturally relevant, adhering to the layers of localisation necessary for each unique market.

Partnerships

Our approach to partnerships is strategic and tailored, focusing on creating tactical alliances that amplify reach and impact. 

We specialise in forging media partnerships with local platforms and publishers, maximising the potential of earned media. Our expertise lies in crafting brand collaborations that not only resonate with target audiences but also create substantial media value. 

In the realm of commercial partnerships, we leverage our insights and networks to establish relationships that drive mutual growth and success. Our commitment is to navigate and broker partnerships that align with our clients’ goals and deliver measurable results.

Experiences

There is a community thirst for in-real-life events and activations, especially in the post-COVID era. We excel in curating unique events, fostering memorable engagements that resonate deeply with audiences. 

Our strategy includes both large-scale, group-oriented events and more intimate, one-to-one interactions, all tailored to the specific preferences of local markets and the fans within them. 

Whether it’s a grand, immersive, commercial partner-led experience or a personal, direct engagement, our goal is to create moments that leave lasting impressions and forge stronger connections between brands and their audiences.

 

Relationships

We focus on evolving top of funnel audiences into engaged communities, and ultimately customers. This involves connecting these audiences with a variety of owned products, including websites, apps, memberships, and e-commerce platforms.

Our strategy emphasises the optimization of these products for international markets, aiming to maximise direct-to-consumer (DTC) revenue. Central to our approach is the establishment and nurturing of first-party, direct fan relationships, creating a loyal and active user base. This fosters deeper engagement, enhances brand loyalty, and ultimately drives revenue growth.

WHO WE ARE

Empowering growth in priority & emerging markets

Our core lies in tailoring marketing strategies to amplify audience engagement and revenue in both emerging and priority markets. We understand each market’s complexities and excel in deploying strategic partnerships that catalyse growth for rights holders.

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CASE STUDIES

We work with some of the most prestigious brands in sports. Take a look at some of our recent case studies.

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  • Premier League

    Our multi-market strategy grows the Premier League’s global audience, fostering vibrant, loyal fan communities. View project
  • Kylian Mbappe x Red

    This innovative work boosts Kylian Mbappe’s presence in China, blending sports performance and fashion appeal. View project
  • ESPN

    A tailored social media content approach significantly expands ESPN’s reach and engagement in the Chinese market. View project
  • Formula 1

    Our creative methods revitalised F1 in China, engaging younger audiences and enhancing digital presence. View project
  • The PGA TOUR

    Strategy and content for PGA TOUR across key Asian markets, both on-site and remotely. View project
Careers

Join Us

Join our dynamic team at Red Lantern, where your passion for sports and innovation shapes the future of fan experiences. Dive into a world where your contributions matter and drive the sports industry forward. Explore your potential with us—apply now.

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