CCTV 5 Cho FIFA World Cup

In 2014, we were honoured to be selected as the UK production partner for Chinese state broadcaster CCTV’s World Cup preview shows. Our role involved overseeing the filming of five episodes, shot at iconic UK locations such as Wembley Stadium, Chatsworth House, and the Cavern Club. This ambitious project highlighted our strong production capabilities and our extensive network of Chinese media contacts.

In addition to securing these prestigious venues, we arranged high-profile guests for the show, including football legends Sir Geoff Hurst and Martin Peters. Their insights added an authentic and engaging element to the series, further enhancing its appeal to Chinese viewers.

The show aired during primetime on CCTV, reaching an audience of hundreds of millions and garnering sponsorship from major Chinese brands, including Huawei and Snow Beer. This project demonstrated our ability to deliver large-scale, high-quality productions for major media partners and to engage massive international audiences.

By successfully executing this production, we showcased our expertise in working with big media partners and our capability to manage large, complex projects. This partnership with CCTV solidified our position as a trusted production partner for global clients seeking high-impact, world-class content.