Chinese Platform Monetisation Researcher (Part-Time)

About Us:

Red Lantern is a company that helps rights-holders grow audience and revenue in priority markets. 

Key Responsibilities:

• Conduct In-Depth Research on Monetisation Options:
  • Analyse and document the various monetisation models and strategies employed by Bilibili, Douyin, RED, and other leading Chinese platforms.
• Explore B2B and B2C Strategies:
  • Investigate both business-to-business and business-to-consumer monetisation approaches to provide a comprehensive understanding of the market.
• Identify and Analyse Relevant Case Studies:
  • Gather case studies that exemplify successful monetisation efforts, highlighting key factors that contributed to their success.
• Visual Mapping of Monetisation Options:
  • Create detailed visualisations to map out monetization options, making complex data easily understandable for stakeholders.
• Reporting and Presentation:
  • Prepare thorough reports and present findings during weekly review and progress calls with the team.

Qualifications:

• Language Skills:
  • Fluent in Mandarin and proficient in English.
• Research Skills:
  • Exceptional analytical skills with experience in conducting deep, granular research.
• Knowledge:
  • Some basic familiarity with Chinese digital platforms like Bilibili, Douyin, and RED, including their monetisation mechanisms.
• Technical Skills:
  • Proficiency in data visualisation tools and standard research software.
• Communication:
  • Excellent written and verbal communication skills.

Working Conditions:

• Part-Time Role:
  • Hours aligned with student visa requirements.
• Compensation:
  • Hourly rate in line with the London Living Wage.
• Flexibility:
  • Remote work with the requirement to attend occasional meetings in our London office (Zone 1).
• Collaboration:
  • Active participation in weekly review and progress calls.

How to apply: please fill in your details within the “Apply now” section below.