Sức Mạnh Của 'Planned Reactive' - Bàn Thắng Thứ 10 Của Minamino Mùa Này

When Japanese football star Takumi Minamino scored his 10th goal of the season for Liverpool, we quickly responded by creating a bespoke graphic that resonated with his Japanese fanbase. Designed using Japanese design language, the artwork captured the significance of Minamino’s achievement and was strategically published across both Japanese and global channels. Despite the tight turnaround time, the planned content was impactful and went viral in Japan, highlighting the power of timely, localized content.

This initiative underscored the importance of incorporating culturally relevant and premium design into a broader international content strategy. By tailoring the graphic specifically for the Japanese audience, we were able to amplify engagement and create a meaningful connection between Minamino, Liverpool FC, and his supporters in Japan.

Though bespoke localized content isn’t a new concept, this example demonstrated how planned, high-quality design can make a significant impact, even within a short time frame. The success of this content reaffirmed the importance of blending premium, culturally aligned designs with quick execution to create lasting impressions and enhance fan engagement globally. This approach serves as a key element in driving the effectiveness of international content strategies.