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Our influencer marketing campaign for The Wimbledon Championships was designed to expand the tournament’s reach and engagement, particularly focusing on the Indian market. We curated a diverse cohort of influencers from various verticals, including fashion, travel, lifestyle, and sport, to create a well-rounded and impactful presence both on-site at Wimbledon and back home in India during the tournament.

By bringing influencers to Wimbledon, we provided them with an authentic and immersive experience, allowing them to create unique content that resonated with their followers. This on-site content was a perfect complement to our operated channel content, adding a personal and relatable dimension to Wimbledon’s brand messaging.

Simultaneously, we engaged a broader influencer network in India, ensuring continuous coverage and engagement throughout the tournament. These influencers helped reach new audiences, leveraging their established followings to amplify Wimbledon’s presence in a key growth market.

The campaign was a tremendous success, generating millions of video views and engagements across various platforms. 

Several pieces of content went viral, significantly enhancing Wimbledon’s visibility and appeal in India. Through strategic influencer partnerships, we successfully brought the excitement and tradition of Wimbledon to a new, engaged audience, reinforcing the tournament’s global prestige and relevance.