ลิเวอร์พูลแร็พเพื่อ Bilibili

Our collaboration with Liverpool FC on Bilibili, a leading Chinese platform for creative innovation, showcases our ability to deliver groundbreaking content tailored to local audiences. To mark Liverpool FC’s channel launch on Bilibili, we developed a unique Chinese rap video, creatively integrating the club’s brand with the cultural pulse of Bilibili’s youthful and dynamic user base.

This project was the first of its kind, using generative AI to craft a bespoke rap that resonated deeply with Chinese fans. The rap not only captured the essence of Liverpool FC but also aligned with Bilibili’s vibrant and creative community. By leveraging the platform’s strengths and understanding its audience, we positioned Liverpool FC as a brand that is not just global, but also locally relevant and innovative.

The result was a channel launch video that stood out as a bold, distinctive piece of content, reinforcing Liverpool FC’s unique brand positioning in the Chinese market. This approach not only boosted engagement but also solidified the club’s presence on Bilibili as a forward-thinking and culturally attuned brand. Our work exemplifies how creative strategies, tailored to specific platforms, can significantly enhance brand visibility and audience connection in key markets.