"PGA 투어와 레드가 함께하는 '인생 첫 스윙' 오프라인 활동

We partnered with Chinese lifestyle platform Red to launch “The First Swing of Life” event for the PGA TOUR in Chengdu, aimed at introducing golf to a wider, younger audience. The campaign involved more than 30 influencers and Key Opinion Leaders (KOLs) from the fashion, sports, and lifestyle sectors, including some of Red’s most prominent figures.

Through this collaboration, the event blended the world of golf with lifestyle and fashion, making the sport more relatable and engaging for a new demographic. 

Influencers and attendees shared their personal experiences across various social media platforms, creating a buzz and generating widespread interest in the event. Their posts and videos emphasised golf’s accessibility and appeal beyond traditional sports circles.

By leveraging the power of social media and influencer marketing, we successfully showcased the PGA TOUR in a fresh and dynamic light. 

The event created a vibrant community experience, not only raising awareness of the sport but also enhancing its cultural relevance in China. 

This initiative highlighted how golf can transcend its traditional image, appealing to a broader audience and fostering long-term engagement through influential voices and content.