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As part of Socios’ expansion into South-East Asia, we played a key role in rolling out their unique fan token proposition in Indonesia and Malaysia, focusing on key club partnerships with Persija, Persib, Bali United, and JDT. Our brief was to bring these partnerships to life, driving innovation and fan engagement across the region.

We consulted closely with Socios and their partner teams, helping to craft and execute strategies that would resonate with local football fans. This included organizing a variety of fan experiences and activations that highlighted the benefits of Socios’ fan tokens. These activations were designed not only to boost awareness but also to deepen fan participation by allowing them to influence team decisions through interactive polls, creating a more immersive and connected fan experience.

To promote these campaigns effectively, we developed eye-catching designs and creative content that aligned with the identity of each club, ensuring that the initiatives were both visually appealing and culturally relevant. Our efforts successfully introduced the Socios platform to a new, passionate audience in South-East Asia, helping to solidify the partnerships and increase fan engagement in these key growth markets.

Through this campaign, we have helped Socios build a strong foundation for continued growth and innovation in South-East Asia.