이슨 챈 @ 윔블던

We collaborated with Wimbledon and official supplier Ralph Lauren to create a unique and engaging campaign featuring Eason Chan, one of Asia’s most renowned celebrities.

As a guest of Ralph Lauren, Eason Chan attended Wimbledon, and we developed the creative concept of “Afternoon Tea with Eason” ahead of the men’s final. This campaign was designed to blend the elegance of Wimbledon’s quintessential English country garden setting with Ralph Lauren’s signature style and sophistication.

By leveraging the power of Eason Chan’s celebrity, particularly his immense popularity across China and Asia, we aimed to expand Wimbledon’s reach to a broader international audience. The film captured the perfect balance of Wimbledon’s tradition and the modern, stylish appeal of Ralph Lauren, ensuring the tone aligned seamlessly with the prestigious event’s image.

The “Afternoon Tea with Eason” film provided an authentic and visually captivating way to connect with new audiences, while maintaining the correct tone for Wimbledon. This partnership between Wimbledon, Ralph Lauren, and Eason Chan demonstrated the power of celebrity to enhance brand storytelling, making the campaign a success in engaging an expanded, international audience.