아티스트 콜라보레이션: 미니어처로 재탄생한 윔블던

In collaboration with Japanese miniature artist Tatsuya Tanaka, we crafted a unique and innovative campaign for The Wimbledon Championships, bringing the tournament to life through meticulously crafted miniature scenes made from everyday objects like stationery and tennis equipment. This creative activation not only showcased Wimbledon’s premium image but also connected with Japan’s unique artist community, offering a fresh perspective on the world-famous event.

By partnering with Tatsuya Tanaka, whose work is celebrated for its imaginative use of everyday items, we reached a new audience through his substantial following, expanding Wimbledon’s reach beyond its traditional fan base. The miniature scenes resonated deeply with both Japanese and global audiences, blending the artist’s distinctive style with the timeless elegance of Wimbledon.

This campaign extended from offline installations to engaging online content, allowing fans worldwide to experience Wimbledon from a different lens. The Wimbledon global team embraced this approach, using the content across various platforms to further enhance the tournament’s international appeal.

Through this collaboration, we successfully delivered an innovative and memorable activation that not only celebrated the artistry of Tatsuya Tanaka but also reinforced Wimbledon’s status as a leading, culturally attuned sports event, connecting with audiences in new and meaningful ways.