Premier League Launch Music Video

To celebrate the return of the Premier League for the 2024/25 season, we harnessed the power of music and cultural crossover by commissioning local hip hop artist Dhanji to create an exclusive track. 

This collaboration aimed to tap into the growing influence of music and sport, using a localised approach to connect with fans in a fresh, dynamic way.

The track, which was first launched on Instagram, was designed to resonate with a younger, diverse audience, bringing the excitement of the new Premier League season to life through the energy and creativity of hip hop. 

Dhanji’s unique style and authentic voice added a true sense of localisation to the campaign, blending the global appeal of the Premier League with the local flavor of contemporary music.

This Instagram-first campaign allowed us to reach new audiences by leveraging the platform’s viral potential and music-driven culture. By collaborating with a popular local artist, we not only showcased the Premier League’s relevance in local communities but also demonstrated the power of music to build deeper, more meaningful connections with fans.

The campaign successfully highlighted how music and sport can come together to create engaging content, expanding the Premier League’s reach and influence to new audiences.