Derbi London Utara x Pemilihan Gubernur Bangkok

A culturally relevant content asset that creatively combined two highly anticipated events in their respective capitals— around politics and sport. 

Leveraging the timing of these events, we crafted content that not only sparked conversation but also played to platform algorithms by blending both worlds. The campaign showcased how local insights can be turned into powerful, engaging content.

A key element of the campaign was a humorous twist, where we chid a gimmick on a political campaign poster, adding a playful layer that resonated with the audience. This attention to cultural nuance and political context ensured the content felt authentic, driving deeper engagement.

The content also highlighted the benefits of pure localisation, demonstrating the value of having a team with deep local knowledge and creativity. This allowed us to deliver hub content that connected with the audience on a personal level, from hygiene content to hero-level moments.

By making content culturally relevant across all levels, we were able to amplify its reach and create a memorable experience. The content not only captured attention but also reinforced the importance of understanding and integrating local culture in marketing to spark meaningful conversations.