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We tapped into a trending Thai news report about a man’s good deeds captured on CCTV and turned it into a viral content piece, aligning perfectly with local relevance. 

The news report, which had already captured public attention in Thailand, became the foundation of our content. By using the actual audio from the news report and matching it with relevant visuals, we created a piece specifically tailored for Thai audiences.

The video quickly gained traction, drawing more than 6 million views in Thailand, demonstrating the power of tapping into local trends and seamlessly integrating them into daily content. This approach not only aligned with what was trending at the time but also connected with the emotions and cultural values of the Thai audience, making the content both engaging and relatable.

This campaign is a prime example of how localisation, when done thoughtfully and aligned with current trends, can result in massive organic reach and audience engagement. 

It further illustrated the impact of weaving local relevancy into broader content strategies, creating viral content that resonates deeply with regional audiences.