FIFA Online 3 Tiongkok

To support the launch of FIFA Online in China, we collaborated with EA Sports and Tencent Games to create a unique “Class of ’92” player pack exclusively for Chinese gamers. This initiative involved a combination of strategic rights deals, talent engagement, and content capture, designed to appeal to the local gaming audience.

We conducted exclusive interviews with top players from the Class of ’92, filming in iconic locations to connect with younger audiences. To enhance the experience, we utilised green-screen technology to capture personal skills and signature moves from the players, which were then integrated into the game itself. 

This allowed gamers in China to not only play with their favourite football stars but also access exclusive interviews and behind-the-scenes content directly within the game.

Our involvement extended from consultation to the brokerage of commercial partnerships, ensuring the successful integration of player talent and exclusive content into FIFA Online. 

This collaboration highlighted the power of combining commercial partnerships with engaging content capture, offering fans in China a premium, localised gaming experience.

The project showcases how leveraging rights deals and player talent can drive fan engagement, offering both in-game value and unique content that resonates with local markets.