Premier League Indian Celebrity Ranveer Activation

Bollywood star Ranveer Singh boosted the Premier League’s presence and interest in India. Leveraging the power of celebrity, the Premier League partnered with Ranveer, who served as a brand ambassador in India, to reach a broader audience and engage with fans on a new level.

Over a four-year period, we worked closely with Ranveer Singh to create dynamic and engaging digital content that resonated with Indian audiences. 

We facilitated content creation both in India and during Ranveer’s annual visits to various Premier League clubs in the UK, ensuring a seamless connection between the star, the league, and the fans.

Our approach combined careful planning with reactive and spontaneous content, allowing us to capitalise on current trends and moments that resonate with the audience. The result was significant earned media benefits, and further amplification of our central campaigns.

Through this partnership, we successfully used the right fit of celebrity power to enhance the Premier League’s brand in India, making football more accessible and exciting for millions of fans.