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Wimbledon is known for its mixture of innovation and tradition. In 2017, Wimbledon embraced innovation in China by launching a pioneering fan engagement initiative on WeChat, China’s leading all-in-one app. 

Recognising WeChat’s vast influence in Chinese daily life, Wimbledon saw an opportunity to connect with its Chinese fan base through personalised and interactive content. As an early adopter of the new technology, Wimbledon developed a chatbot integrated into its official WeChat account, aimed at enhancing fan interaction and providing a more immersive online experience.

The chatbot allowed fans to access real-time tournament updates, match schedules, player stats, and other interactive features, keeping them engaged throughout the event. 

By creating a more personalised and dynamic connection with fans, Wimbledon sought to deepen engagement and build lasting relationships with its Chinese audience.

This initiative not only showcased Wimbledon’s commitment to innovation but also its ability to leverage cutting-edge technology to meet fans where they are. 

By partnering with our developers in China, Wimbledon tailored its approach to the unique functionalities of WeChat, creating a seamless and effective fan experience. This early adoption of technology continues to position Wimbledon as a forward-thinking leader in global sports engagement, reaching new audiences through creative digital strategies.