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A Premier League event in Indonesia featuring Michael Owen, blending live fan engagement with content capture.In partnership with video streaming provider Vidio, the Premier League hosted an exciting in-person event in Indonesia featuring football legend Michael Owen.
The event underscored the value of in-real-life experiences and community engagement, serving as a gathering point for passionate football fans in the region. Local football commentator Valentino Simanjuntak hosted the event, bringing an authentic, local flavour to the occasion.
The event offered fans unique opportunities, including meet & greets with Michael Owen, interactive talk shows, and a 3-a-side coaching session led by Owen himself. These activities not only connected the fans with one of their football heroes but also fostered a deeper sense of community among attendees.
Multiple cameras were positioned throughout the venue to capture the event’s energy and excitement, generating rich content capture. This online-to-offline approach amplified the event’s reach, allowing fans who couldn’t attend in person to still engage with the experience.
The success of this event highlights the impact of out-of-home activations in key markets, where football holds significant cultural value. It also showcased how the Premier League continues to strengthen its presence by connecting global stars with local audiences.