BCG’s First Pop-Up: Engaging Fans at the ZOZO Championship

At the ZOZO Championship, we collaborated with BCG to launch their first-ever pop-up in Japan, creating an engaging and informative experience for attendees. The BCG booth showcased innovative activations designed to increase brand awareness and immerse visitors in the excitement of TGL and BCG’s initiatives.

Central to the booth was a bespoke information board, highlighting key aspects of BCG and the groundbreaking TGL league. Educational videos played on large TVs, providing visitors with a deeper understanding of BCG’s role in revolutionizing the sports landscape.

A standout feature of the booth was the interactive simulator, which allowed fans to step into the shoes of BCG players and compete in virtual TGL scenarios. Adding to the excitement, we hosted a “closest to the hole” competition throughout the four tournament days. With daily winners receiving exclusive BCG merchandise, the activity attracted between 200-400 visitors each day, ensuring a steady flow of engaged participants.

This dynamic activation not only elevated BCG’s presence at the ZOZO Championship but also effectively communicated their commitment to innovation and fan engagement. By combining education, entertainment, and interactivity, the booth successfully connected with golf enthusiasts and showcased BCG as a leader in the evolving sports industry.