We take great pride in our work with clients in the UK, China and beyond.

F1 Chinese New Year animated livery

We created a CHinese New Year inspired design for the 2022 F1 car which incorporated the Chinese driver Zhou, the Great Wall, a tiger (Chinese zodiac in 2022) and a dragon. The design was nominated for the 2022 The Drum Design Awards, as well as driving huge engagement.

ASMR for #CentreCourt100 at Wimbledon 2022

In order to introduce a new content format and catch trend in Japan, we created immersive and ambient ASMR content. We recorded live sounds from around SW19 and set it against a looped animation. Part of Wimbledon’s investment in unlocking new and existing international fans in Japan. Serves as long-tail content over time.

Liverpool rap for Bilibili

We invited Liverpool-supporting vloggers, musicians, TV presenters, and e-sports commentators to feature in a club rap. We used the video as the launch content for Liverpool’s Bilibili account. The content made a virtue of limited access to players at the time.

Sania Mirza - a short film

We produced a short film on Sania Mirza as she prepared to play at Wimbledon for the last time. Sania is India’s trailblazer in women’s tennis and arguably one of the most celebrated players from the country. The feature included anecdotes from her parents, journalists who followed her career, and Sania herself.

Man Utd v Man City watch party

The Premier League held an event in Jakarta for 250 people to watch Manchester United v Manchester City. Influencer representatives from both teams – Ibnu Jamil & Feria Putri – were present, and the event was very successful, showing the passion for the Premier League in Indonesia.

Premier League NextGen

We have been supporting the Premier League in their NextGen initiative, which is geared towards expanding and improving the quality of football in India. We have provided guidance on how to effectively run the tournament and created content to grow awareness of its impact.

FIFA World Cup preview content

We spoke with Douglas Cardozo – a coach at Indonesian club Ratchaburi F.C, for a World Cup-focused content piece for the Premier League. We visited the Ratchaburi F.C’s stadium to learn more of his story – his Premier League links – and to get a better understanding of the enthusiasm of Brazilian fans for the World Cup. Our aim was to create a bespoke, localised content for the Premier League during the tournament.

Premier League fandom in Qatar

Interviewing fans of Premier League clubs at the FIFA World Cup in Qatar. Capturing the excitement of fans from MENA as players from the Premier League made an impact on the world stage

The power of ‘planned reactive’ - Minamino’s 10th goal of the season

When Japanese star Minamino scored his 10th goal of the season for Liverpool, we published a bespoke graphic that went viral in Japan. While not a new concept, this type of bespoke localised content is the bedrock of planned international content strategy.

Artist collaboration: Wimbledon reimagined in miniature

Working with Japanese artist Tatsuya Tanaka to create miniature Wimbledon scenes from everyday objects, including stationary and tennis equipment. With this activation, we delivered something fresh and reached out to a new audience through the artist’s own following.

LINE launch x PGA TOUR

We assisted the PGA TOUR in the launch of their account on the Japanese platform LINE NEWS. A news account is not only for feed-based content, but also a new platform to deliver news to the audience with push notifications, which is why we saw the launch as an important next step in the evolution of the PGA TOUR’s localised distribution network in the country.

Premier League at 30

We had the pleasure of helping to organise PL30 in Mumbai, a celebration of the 30th anniversary of the Premier League. We were involved in the preparation and delivery of all content captured during the week-long event, as well as in some elements of on-the-ground planning.

FIFA U-17 World Cup

FIFA held its first-ever U-17 Women’s World Cup in India, and we were involved in planning and executing all digital content for the FIFA Women’s World Cup channels. We set up a team involving content creators and camera crews to deliver social-first content across their operated channels.

North London derby x Bangkok governor elections

We combined two of the most eagerly anticipated events in the respective capitals while also hiding a humorous gimmick on a political campaign poster. Once again showing the value of cultural relevance across all levels of content – from hygiene to hero level.

Jesus’s dippin’ dance

Gabriel Jesus’ funny dance coupled with a viral song by a Thai influencer. The song’s lyrics ‘How do you eat it? Just dip in the sauce!’ were used in this video, as his dance moves resemble a dipping motion. The emergence of TikTok has meant that music has become a more-and-more powerful form of localisation.

News-flash Teqball

A Thai news report about a man’s good deeds being captured secretly on CCTV was trending. We matched it up with relevant content – used the news report audio as the sound – and published it for Thailand. It drew more than 6m views in Thailand and again shows the power of weaving local trends into daily content.

Wimbledon “Cloud Queue card” HTML5-based campaign

For the reopening of Wimbledon after COVID, we created a virtual queue card platform for fans to create and personalise their own queue card – with almost 200 iconic Wimbledon elements. The activation is a form of deeper engagement, and can be evolved year-on-year. It was built with the Chinese super-app WeChat in mind.

Michael Owen Goes to Vidio.com

The Premier League, in partnership with video streaming provider Vidio, organised an event featuring Michael Owen in Indonesia. We had Valentino Simanjuntak, a local football commentator, host the event, with multiple cameras capturing content. During the event, Michael Owen was involved in fan meet & greets, talk shows, and 3-a-side coaching session.

Socios launches

We have been consulting on the partnership between Socios and South-East Asia teams Persija, Persib, Bali United, and JDT. This included organising fan experiences and activations, creating designs to promote their campaigns, and allowing fans to participate in team decision-making through polls.

MENA Premier League fan stories

Our goal was to bring the Premier League closer to fans in MENA by sharing their stories and favourite Premier League moments in Arabic. Showing local faces is an important part of localisation, and we gave our fans the chance to share their interest and love for the Premier League with fellow fans.

The PGA TOUR

Creating content for the PGA TOUR’s Korean social media channels, both on-site and remotely.

Premier League

We have been curating the Premier League’s Chinese social media for the past six years. This body of work has evolved from a single-channel offering in year one, to a multi-platform, multi-language strategy. 

We helped the Premier League launch its first ever Mandarin-language App in late 2018, to supplement its existing presence on the Chinese social media platforms: Weibo, WeChat, Toutiao & Douyin. 

As of the 2018/19 season, we also provide social media management services for the Premier League on Facebook in Thailand, Indonesia, Taiwan & Hong Kong. Our creative team provides full service management of social channels, from live match-day social media coverage through to beautiful artwork. 

A transparent approvals process is in place with the Premier League, and we report back to them on a daily basis regarding content performance and market trends. We currently create approximately £250,000 worth of media content for the Premier League each month based on local market social media rates. 

Wimbledon Chatbot

Even if you have never been to China you have probably still heard of WeChat. Chinese tech giant Tencent’s App is ingrained in Chinese life – from messaging you mum through to buying air tickets. It is everywhere. 

If you want to know where WhatsApp may end up, look at WeChat. For brands WeChat offers a unique opportunity for personalising marketing and purchasing, but also a real challenge in terms of the nature of the App itself. The trick is to think differently. 

In 2017 we built a chatbot to live within Wimbledon’s official WeChat account. The objective was to create an online experience that engaged more fans for longer. Sticky content. 

FIFA Online 3 China

To promote the launch of FIFA Online 3 in China, we worked closely alongside EA Sports and Tencent Games in order to create a special “Class of ‘92” players’ pack for Chinese gamers only. To appeal to the key audience, we interviewed some of the game’s top players at the coolest locations, and also used green-screen technology to allow the players to create personal skills and moments. These were then incorporated into the video game itself. When fans in China played the game, they were able to access these exclusive player interviews and content.

AI-Powered Reports

We are excited about the opportunities that Artificial Intelligence presents. Red Lantern looks to test and learn from new technologies when possible. 

In partnership with the Premier League and Chinese platform Toutiao, AI-powered technology is used to produce Mandarin-language match reports for all 380 Premier League matches. The reports are published in real-time.  This practice was a first for a rights-holder in China.

We look forward to further connecting rights holders and sports brands with Asian innovators in the future. 

CCTV 5 for FIFA World Cup

When Chinese state broadcaster CCTV filmed their 2014 World Cup preview shows in the UK, we were honoured to be appointed their UK production partner. We oversaw the filming of five episodes, including locations such as Wembley Stadium, Chatsworth House, and the Cavern Club. We also arranged guests such as Sir Geoff Hurst and Martin Peters for the series. The show went out on primetime TV, and was not only viewed by hundreds of millions, but was also sponsored by major Chinese brands, including Huawei and Snow Beer. This project demonstrated that we are more than capable of delivering big projects for major clients and to big audiences.  

Eason Chan @ Wimbledon

Singer Eason Chan is one of the biggest celebrities in China and throughout Asia.

The Hong Kong star was at Wimbledon 2018 as a guest of official Wimbledon supplier Ralph Lauren.

We worked with Wimbledon and Ralph Lauren to develop an ‘Afternoon Tea with Eason’ film creative ahead of the men’s final.

The idea was to match up the idea of Wimbledon being tennis in an English country garden, with the style and taste of Ralph Lauren.